12 Things Salesforce Admins Should Know About Pardot

Pardot is Salesforce’s B2B Marketing Automation tool. It’s been a keystone of the Salesforce Platform since 2013, when it joined the Salesforce family alongside ExactTarget (AKA Marketing Cloud) in the groundbreaking acquisition that marked Salesforce’s pursuit into the realm of Marketing Automation – at the time the largest acquisition in the software giant’s history. Since…

How Search Engine Marketing Is Changing in 2017

  Marketing trends may come and go, but the power of reaching customers through search engines never changes. One thing that has changed dramatically over the years, though, is the way marketers develop content to attract search algorithms. In 2017, search engine marketing (SEM) remains one of the best ways to reach customers who are…

3 Things You May be Doing to Hurt Sales Rep Retention

If you ranked sales leaders’ biggest pain points, rep retention would be high on the list. Onboarding takes time and money. After you get someone performing, the last thing that you want is for that person to quit. Starting the whole process all over again creates more work for you, lowers team morale, and hurts…