Artificial Intelligence in Marketing: It’s Time to Get Personal

  Increasingly, Artificial Intelligence (AI) is giving marketers a helping hand – reducing manual workloads, and enabling them to make rapid personalisation decisions, at scale, to improve their targeting. It’s incredibly useful – but understandably, it’s caused some to wonder whether the benefits of artificial intelligence will one day come at a risk to their jobs. At Salesforce,…

5 Tools for Every Fundraising Campaign

  Connecting with constituents. Staying on top of prospects. Running nurture campaigns. Yep, nonprofit marketers wear a lot of hats these days. So, it’s no wonder you’re always on the lookout for new tools or tips to help you automate, simplify, and streamline whatever you can. We hear you. Salesforce Marketing for Nonprofits loves coming up with…

5 Ways the Nonprofit Success Pack Can Help Accelerate Your Fundraising

The Nonprofit Success Pack (NPSP) provides the essentials needed to manage your mission and raise more resources. NPSP has already helped thousands of nonprofits accelerate fundraising, below are five ways it can help accelerate yours! 1. Access a full snapshot of every constituent and donor Knowing important aspects of your constituents, ensures you reach them when and…

IoT 3.0: The Connected Customer Experience

In today’s world, literally any product/device/service can be connected. The most common ways are via Wi-Fi, sim cards, long-range networks (LoRA), and other such mechanisms but developments in edge and fog computing are pushing the limits of what can be connected even further. This phenomenon is called the Internet of Things (IoT) and businesses are…