Artificial Intelligence, the future of business

“The important thing is not to stop questioning. Curiosity has its own reason for existence.¨  Albert Einstein

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Technology is evolving faster than ever, with more than 6 billion connected devices , creating an unprecedented quantity of data and interactions.

Artificial Intelligence (AI) is the scientific field of computing that focuses on the creation of programs and mechanisms that can show behaviors considered intelligent. In other words, is the concept that “machines think like human beings¨.

Is the next wave of innovation, advances in computing, give the ability to store large volumes of data in the cloud with minimal cost and easier access.

Artificial intelligence is transforming our lives and is revolutionizing the way we work, is a powerful new technology with the capacity to impact on business processes. Allows people to develop the most creative aspects of their jobs. A salesperson, for example, can use a CRM software and have more time to build relationships with customers. Powered apps can schedule business meetings, answer common requests and notify any inconvenience.

Also, by using AI in business intelligence organizations can create new opportunities to think different, and generate new solutions for make business grow.

AI technology is giving companies the ability to build a deeper relationship and view of their customers. That deeper knowledge enables companies to offer a more useful and valuable service to individual customers at scale, and deliver customer experiences that are far smoother and more pleasant than was previously possible. Also, allows marketers to learn about their customers on an individual basis, which allows brands to customize content, newsfeeds, and communications based on the actions and preferences of each user.

Built into the Salesforce Platform, Einstein is a layer of artificial intelligence that delivers predictions and recommendations based on your unique business processes and customer data.

With the slogan “Artificial Intelligence for Everyone”, Salesforce Einstein is able to solve problems that happen daily in companies like “are we selling the right product to the target customer at the right time?”, “Do we serve customers for the best channel?”, “Does our marketing act on the right channel at the right time and with the best content?” Or “are we developing applications that take advantage of the predictive power of AI?”

 

RESOURCES

The AI Revolution , Insights into the next era of customer relationships

Salesforce Einstein, AI for CRM

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