Seagate Technology has been in the data business since 1978. As a global leader in data storage solutions with over 50,000 employees worldwide, they have been developing amazing products that enable people and businesses around the world to create, share and preserve their most critical memories and business data.
To accelerate sales growth, Seagate saw that they needed to transform their sales reps’ user experience. Sales users were looking for an intelligent, metrics-driven, integrated solution paired with an intuitive, modern UI. The timing was perfect: Salesforce had just announced Sales Cloud Lightning, which redesigned Salesforce’s flagship product for the way modern salespeople want to sell.
To speed the Sales Cloud Lightning rollout, Seagate signed up for two Salesforce Accelerators. Accelerators are short, focused work sessions with a certified Salesforce specialist, designed to solve specific challenges and help customers get the most out of using Salesforce. Seagate completed the Lightning Configuration and Customization Accelerator in December 2015. An Accelerator Specialist provided hands-on training and discussed Seagate’s Lightning roadmap. This past February, Seagate completed the Lightning Desktop Design Accelerator, which helped them develop a proof-of-concept to automate a process in Lightning and build out a Sales Path.
The transition to Lightning was swift. By April 2016, 150 sales users were enabled with Sales Cloud Lightning, and this has now grown to 500 users across cross-functional teams. The roll-out was so positively received that additional Salesforce users at the company are looking to get access.
The switch to Sales Cloud Lightning reinvigorated Seagate’s sales, cross-functional teams, and management. All of their data and processes are integrated, relevant, and intuitive. “Lightning was a no brainer,” says Seagate’s Cristina Schwartz, Director, Sales Analytics & Automation, Seagate Technology. “We saw huge improvements in usability, user experience, and intuitive functionality – all great things we were trying to build on our own.”
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