If there’s one constant in social media, it’s that nothing is constant. Social media is an ever-shifting landscape with new platforms popping up and competing for your attention. Established social media platforms must adapt to serve their audience while emerging platforms have to offer something amazing & revolutionary to stand out.
In 2016, Snapchat introduced Spectacles; Twitter swapped stars for hearts; Instagram created Stories and went head-to-head with Snapchat; Vine got axed (but then it just became Vine Camera); LinkedIn was acquired by Microsoft.
Is your head spinning yet? Because mine has been.
As Senior Manager of social media for Salesforce, it’s my job to stay on top of these trends and make sure our brand stays connected with our audience, wherever they are. So whether my team is out Snapchatting from around the world or showcasing our events on Facebook Live, we have to be ready to pivot.
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