Higher Education Marketing: How to Graduate Your Social Media Strategy

Students, prospective students, faculty, and donors are just a few of the audiences that marketers in higher education seek to reach daily. Tackling a social media strategy in academia involves many moving parts and unique challenges. How do you present a unified message to a diverse group of stakeholders without diluting your brand?

On this week’s episode of the Marketing Cloudcast  —  the marketing podcast from Salesforce  —  we’re discussing how to use social media in the higher ed world and how each social network helps serve a university’s community. We talked with an expert: Karen Lee, Associate Director of Digital and Social at Stanford Graduate School of Business.



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