IoT 3.0: The Connected Customer Experience

In today’s world, literally any product/device/service can be connected. The most common ways are via Wi-Fi, sim cards, long-range networks (LoRA), and other such mechanisms but developments in edge and fog computing are pushing the limits of what can be connected even further. This phenomenon is called the Internet of Things (IoT) and businesses are … More IoT 3.0: The Connected Customer Experience

5 Tips for Successful Post-Sale Communication

Successful marketers have to keep a 360-degree view of the customer experience. From converting a lead into a customer to maintaining the loyalty of that new customer, businesses who have a solid post-sale communication strategy stand a higher chance at maintaining their hard-won customers. While many businesses focus on customer conversion, the real gold is … More 5 Tips for Successful Post-Sale Communication

Introducing New Einstein Platform Services for Building AI-Powered CRM Apps

Today’s business users demand the same intelligent and predictive app experiences they are accustomed to in their personal lives. This has been part of the impetus for Salesforce Einstein, which brings advanced AI capabilities directly into the Salesforce Platform. Einstein not only makes many of our CRM apps smarter, it also arms developers with the … More Introducing New Einstein Platform Services for Building AI-Powered CRM Apps

A Trillion Dollar Boost: Artificial Intelligence in CRM is Driving Growth and Creating Jobs

  As consumers, artificial intelligence (AI) has positively changed many facets of our lives—from how we connect with each other, to how we access information, to the way we interact with technology—making every experience smarter, more personalized and productive. And now, we’re beginning to see the same transformation in business as AI is becoming more … More A Trillion Dollar Boost: Artificial Intelligence in CRM is Driving Growth and Creating Jobs